Shanghai Family Association's "Future Home Furnishing Future - Furnishing Metaverse Summit Forum" was successfully held in Shanghai 800 Show

On the afternoon of December 12, sponsored by Shanghai Furniture Industry Association and Shanghai Creative City Think Tank, co-hosted by Shanghai UBM International Exhibition Co., Ltd., co-organized by China Brand and 800 Show, "Future Home Furnishing Future - Furnishing Metaverse Summit Forum" The 800 show in Shanghai was successfully held.

With the vigorous development of the digital economy, as an integrated application body of multiple cutting-edge technologies such as VR, blockchain, and 5G, Metaverse has moved from concept to stage, and is accelerating from "future" to "present". Under the wave of metaverse, people's life and working methods will change. What new models will furniture companies and furniture exhibitions have in the future? This summit forum specially invites experts, scholars and representatives of furniture enterprises in Metaverse to discuss the future of Metaverse and home furnishing. Li Xia, secretary-general of the Shanghai Family Association, presided over the forum.

Chen Wenshan, director of the Urban Industry Division of the Shanghai Economic and Information Commission, delivered a speech for the forum. She believes that with the rapid development of technology and digitalization, it is very timely and necessary for the Shanghai Furniture Industry Association to organize and plan this "Home Furnishing Metaverse Forum". She pointed out that the debut of the new concept and new products of "Metaverse + Fashion" at the first World Design Capital Conference brought everyone the experience of digital technology empowering fashion. She hoped that Shanghai furniture enterprises would accept new ideas and concepts and be at the forefront of fashion. At the same time, Chen Wenshan introduced the "eight fashion products" in the action plan for the high-quality development of fashion consumer goods in Shanghai: fashionable clothing, cosmetics, exquisite food, sports products, smart products, life products, handicraft products, digital trendy products, and Shanghai furniture companies are required to make efforts in terms of smart products and good life products to promote the high-quality development of enterprises. In the end, she introduced the municipal government's use of technology to promote industrial upgrading, demand-driven core technology innovation, and design to link the development of emerging industries.

Gao Wei, President of the Shanghai Furniture Industry Association, said in his speech that although we are currently facing unprecedented epidemics and challenges, we will also usher in opportunities and changes that have not occurred in a century. good time. If the implementation of the Internet, digitalization, and intelligence has brought value to the enterprise, then actively paying attention to and embracing the application of Metaverse in the development of the home furnishing industry will surely bring greater possibilities for the future layout of the enterprise. the

Mr. Zhang Yong, chairman of Linker Technology Group and founder of Linker Internet Technology Yuanshichang brand, brought you the theme sharing of "The Way of Brand Survival in the Metaverse Virtual Digital Era". He expounded the two essences of the metaverse, and analyzed how the metaverse has a relationship with furniture retail brands through a case study. The core of brand digital upgrade and digital marketing is to create a differentiated customer experience. The sociability, participation, experience, and immersion of Metaverse will make Metaverse gradually replace traditional marketing. The Metaverse creates an opportunity for brands to redefine consumer connection.

Mr. Cai Weitang, General Manager of Digital Marketing & Metaverse Business of Activation Group, brought the theme sharing of "The Marketing Future of Metaverse Coexisting between Virtuality and Reality". Through the Metaverse service case provided by Activation for domestic and foreign brand enterprises, he demonstrated the experience effect that Metaverse brings to ecology and application scenarios. He believes that virtual reality symbiosis will be the future of the home furnishing industry.

Shanghai UBM International Exhibition Co., Ltd. is exploring the application of Metaverse in exhibitions. Ms. Hu Muqiu, deputy director of its online products, showed everyone the application of Metaverse in the furniture exhibition through Bohua Metaverse Digital Exhibition, and shared with you the various possibilities of combining furniture and Metaverse.

In the round table forum, Cai Weitang, general manager of Digital Marketing & Metaverse Business of Activation Group, chairman of Linger Technology Group, Zhang Yong, founder of Linger Internet Technology Yuanshichang brand, associate professor of Donghua University, master tutor, clothing Wu Liang, deputy director of the Visual Communication Department of the School of Art and Design, Dai Zhiyong, general manager of Shanghai Meiji Furniture Technology Co., Ltd., Hu Muqiu, deputy director of online products of Shanghai UBM International Exhibition Co., Ltd., and other guests were invited to participate in the roundtable forum. Moderated the forum.

The guests talked about the various scenarios and modes of the combination of future home and metaverse, and discussed the opportunities and challenges of the future of home. Wu Liang, an associate professor of Donghua University, explained the origin and development of the Metaverse from the understanding of the academic circle, the industry circle and ordinary people; Zhang Yong, chairman of Linger Technology Group, analyzed the possibility of reducing the cost of enterprises participating in the Metaverse from the perspective of technology and application Sex; Dai Zhiyong, general manager of Shanghai Meiji Furniture, believes that furniture companies should make bold attempts to carry the ideal of a better life through products; Cai Weitang, general manager of Digital Marketing & Metaverse Business of Activation Group, shared the scene application results of Metaverse; Bohua Hu Muqiu, deputy director of online products, expressed her thoughts on the Metaverse from the holding of the Metaverse Digital Furniture Exhibition.

The discussion atmosphere of the roundtable forum was warm, and the participating companies also brought their own thoughts to interact with the guests. The views of the guests opened the door for everyone to understand and think about the metaverse. What kind of changes the metaverse can bring to the social economy and what opportunities furniture companies will have in it deserves everyone's attention. Since the future, nothing has changed.

After the forum guests exchanged views, Pan Jin, Secretary-General of Shanghai International Creative City Think Tank, made a concluding speech for the forum. She believes that at this critical moment of economic transformation, Shanghai International Creative City Think Tank and Shanghai Family Association organized this Home Furnishing Metaverse Summit Forum, and invited experts and scholars to bring you the cutting-edge fields of AI and digitalization, virtual and reality integration Let's explore the path of high-quality development of home furnishing enterprises together. The forum not only brings in-depth thinking and enlightenment to enterprises, but also empowers and supports the transformation and development of enterprises.

Shanghai Furniture Industry Association's strategic cooperation media Sohu Focus Home provides a live broadcast of the entire forum. BenLife.com brought exquisite coffee breaks to this forum.

Shanghai Furniture Industry Association and Shanghai International Creative City Think Tank have co-hosted the summit forum for four consecutive years, and the topics of each session have aroused everyone's resonance and response.